Why these chunky, ugly running shoes are selling like crazy
WEBJan 31, 2023 · Hoka, owned by Deckers (DECK), the company behind Ugg and Teva shoe brands, hit $892 million in sales in 2021, a 56% increase from the year prior. On Thursday, when Deckers (DECK) releases...
How Did Hokas Become So Popular? - The New York Times
WEBApr 5, 2023 · Hokas have been on a rocket ship to the upper echelons of sneaker brands, buffeted by the trend winds of “ugly shoes” during the pandemic, word-of-mouth among older and injured people and the...
Deckers CEO Explains Why Hoka Is Brand of the Year ... - Footwear News
WEBNov 30, 2023 · Strong financial results aside, Deckers CEO Dave Powers attributed Hoka's recent success to something he described as the company's "secret sauce."
The 10 Best HOKA Shoes of 2024, Tested and Reviewed by a Marathoner - Shape
WEBSep 17, 2024 · Here's my honest review on the Hoka models, and if they're good running shoes for people who pronate, have bad knees, or like extra cushion. I'm a marathon runner and Hoka skeptic who tested 8 of the brand's best-selling running shoes and recovery slip-ons.
Hoka Innovation Pipeline is ‘Top Priority,’ Deckers ... - Footwear News
WEBMay 24, 2024 · Hoka is driving growth and consumer acquisition through its innovation pipeline, which is the shoe brand's 'top priority,' according to Deckers CEO.
Hokas Are Everywhere. But Are They the Right Running Shoe for …
WEBApr 14, 2023 · With their vibrant colors and hefty foam soles, Hoka sneakers have quickly developed immense crossover appeal among fashion-forward trendsetters, celebrities, and hardcore runners alike. Does...
Gen Z and Millennial Women Are Driving Hoka Sneakers to Sales …
WEBGen Z and millennial women have especially driven sales growth for Hoka by regularly visiting the brand's website to view what's new and purchasing shoes, Powers said. The new Solimar cross ...
HOKA Project Clifton Release Info - Sneaker News
WEBJan 9, 2023 · Prepared in four colorways — “Black,” “Black De Blanc,” “Butterfly,” and “Goblin Blue” — the HOKA Project Clifton is available for $250 USD at select retailers as well as HOKA.com.
- Reviews: 14.7K
HOKA Rocket X2 Release Info - Sneaker News
WEBMar 15, 2023 · Appropriately dubbed the Rocket X2, HOKA’s latest runner is said to be their “most pinnacle performance road racing shoe to date.”
- Reviews: 2.3K
HOKA - Tag | SneakerNews.com
WEBMay 21, 2024 · HOKA Debuts The Rocket X2, Their Most Pinnacle Performance Road Racing Shoe. HOKA — alongside maintaining collaborative relationships with the likes of Bodega and Engineered Garments ...