At Reliable of Milwaukee, home of Muk Luks® since 1972, we celebrate authentic style, colorful adventures, and innovative creativity. We celebrate you! Fun, confident, vibrant, genuine, one-of-a-kind. We are family-owned and committed to working hard, to each other, to our business partners, and to our families. The Original MUK LUKS®, Quietwear, Golf Balls Direct and Nitro Golf, all unite under the Reliable.