Apple is looking to integrate AI-powered search into its Safari web browser on desktop and mobile in what could be a major blow to Google, according to a report from Bloomberg on Wednesday. In ...

Apple reportedly held internal discussions to acquire AI startup Perplexity AI. The latter is an AI-powered search engine. It uses a large language model (LLM) to process the answers and presents them ...

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs. Apple is preparing its own AI-powered search engine. Known internally as ...

Apple published two job openings on LinkedIn and on its job search portal last week. In them, the Bangalore, India, location is looking for two engineers for its machine learning/artificial ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

Apple warns iPhone users to stop using Google Chrome. “Unlike Chrome,” it says, “Safari truly helps protect your privacy.” ...

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers to rethink device strategy. The AI search revolution has arrived with ...

Perplexity has released its own web browser called Comet, and it's clearly aimed at Google.… The AI search upstart has taken a page straight out of Google's playbook to try and supplant it: Comet ...