Adobe's data shows that it expects to see a 3,200 percent increase in generative AI-based traffic year on year during Amazon's summer Prime Day event, which will run until Friday.  The company's prediction follows increased use of generative AI for the 2024 holiday season;

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Amazon's Prime Day event is underway, and Adobe Analytics estimates that across all online retailers, $24 billion will be spent between now and Friday. For local Amazon fulfillment center workers, it's all hands on deck at a dizzying pace.