Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

Amazon's Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season. In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.

Amazon's Prime Video has signed with Hendrick Motorsports to serve as a three-race primary sponsor of Chase Elliott and the No. 9 Chevrolet through the 2027 NASCAR Cup Series campaign.

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Amazon’s Prime Video has decided to sponsor a NASCAR team to help spread the word about its first ever slate of races that it will stream on its platform, signing on with Hendrick Motorsports and driver Chase Elliott.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures annually.

CONCORD, N.C. – Amazon Prime Video has joined Hendrick Motorsports as a new sponsor of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2027. The relationship includes three primary races annually, complemented each year by full-season associate sponsorship.