Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.

Royal Caribbean will later this year open for river cruise bookings in Europe later for 2027's season under the Celebrity brand.

Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.

Royal Caribbean Group is taking on a new challenge with plans to launch a premium river cruise product to begin sailing in Europe in 2027. Called Celebrity River Cruises, the brand has signed an initial order for 10 river ships that will take design inspiration from the line's Edge Series ocean ships.

Usually when Royal Caribbean makes a change to its casino program, it's taking away something players like. The company's namesake cruise line has kept its Casino Royale benefits in place for the past few years,

The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.