General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for the Minnesota companies. Now the brand-boosting fun has mutated into another bacon-y creation. The newest mashup between the food giants flips the formula, imbuing smoky bacon flavors into bags of Cinnamon Toast Crunch.

Kellogg, the maker of such brands as Frosted Flakes, Froot Loops, Rice Krispies and Raisin Bran, began business in 1906 as the Battle Creek Toasted Corn Flake Co., before becoming Kellogg Toasted Corn Flake Co. in 1909.

I'm working on a hyper-realistic colored pencil drawing of a cereal spill, capturing the details of scattered cereal rings, spilled milk, and the texture of a wooden table. This piece is taking quite a bit of time,

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing portfolio.

Cereal fans are digesting the big news from the food world. An iconic U.S. brand is set to be acquired by a European candy company. Could this deal shake up some epic flavor crossovers? Breakfast is often coined the most important meal of the day,

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.

Boxes of various Kellogg’s cereals are displayed on shelves at a Walmart Supercenter on May 6, 2025 in Austin, Texas.

Italian chocolate maker Ferrero is buying WK Kellogg Co. in a more than $3 billion deal expected to be finalized before the year is out. ()

"Ferrero reaches for the cereal bowl" was originally created and published by Just Food, a GlobalData owned brand.