In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, ...

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated ...

Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES ...