Off the field, Nebraska head coach Matt Rhule is channeling his NFL roots into a clever playbook for modern college football.

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

Jeremiah Smith Flaunts $4.2 Million Lavish Lifestyle After Signing Recent NIL Deal originally appeared on Athlon Sports.

USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

With revenue-sharing underway, the College Sports Commission and NIL Go are officially in motion. Here’s what Mizzou fans ...

Ohio State wide receiver Jeremiah Smith's new NIL deal with Adidas draws a response from Nebraska quarterback Dylan Raiola.

A national clearinghouse will determine what is a reasonable range of compensation for college athletes when it comes to NIL ...

Ohio State star wide receiver Jeremiah Smith has signed an NIL deal with a surprising shoe company, according to a post on ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...

House Bill 378 includes multiple proposed changes to education law, including NIL regulations. Gov. Josh Stein signed the ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will ...