The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

The Utah Hockey Club can't get the puck into the net regarding its efforts to pick a permanent team name. The team intends to ...

The team filed trademark applications for the final six names — Utah Blizzard, Utah Mammoth, Utah Outlaws, Utah Hockey Club, ...

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

Following its inaugural season, the Las Vegas Golden Knights entered into a co-existence agreement with the U.S. Army over ...

Most Utah Hockey Club fans seem to prefer one name over the rest. Is it the right choice? Tribune columnist Gordon Monson ...

The team has work to do before securing a name, whether it's the Yeti, Yetis, Blizzard, Outlaws, Mammoth, Venom or HC.

The Utah Hockey Club's attempt to use 'Yeti' as their team name was denied due to potential confusion with the Yeti brand.

The fate of an NHL hockey team could well be determined by...a massive cooler brand? Yes, that may sound dramatic. But it's ...

Earlier this month, the trademark for Utah Yetis was refused by the United States Patent and Trademark Office due to a ...

The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without ...

“It’s really going to come down to if Yeti coolers cares to try to block them,” Anderson said. “If Utah Hockey Club appealed and Yeti coolers didn’t want them to, they could file ...