Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...

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"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful ...