When it comes to sneaker wars, there’s no doubt that adidas has established itself in the market as one of the top brands in ...

Although Nike, Adidas, and Jordan have been the biggest brands when it comes to sneaker deals in the NBA, Chinese sports ...

Plans were for the Trae Young 4 to debut in September, but with no signs of a release from adidas, we expect his next sneaker ...

Dwight Howard opens up about how the lure of money can impact NBA players' careers, shaping their decisions and futures in ...

Barring injuries, who looks like a lock for the playoffs in the Western Conference? I know, training camps haven't even opened yet, but ... humor me. Thunder s ...

The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

UPDATE (09/12): Following last week's release of Bape's Dame 9 collab, Adidas has confirmed that the in-line versions of ...

Raptors rookie Jonathan Mogbo offered a look at a pair of shoes he will wear after signing an endorsement contract with ...

Adidas Basketball introduced the latest addition to Damian Lillard’s signature shoe line: the Dame 9 “Purple Burst.” This colorway celebrates Lillard’s journey from an overlooked prospect to becoming ...

Anthony Edwards has established himself as a premier star in the NBA. The Minnesota Timberwolves ace is one of the most popular stars in the league right now with over 4.

These are the rewards for each tier of REP in NBA 2K25 MyTeam and MyCareer, plus how players can move up the ladder.

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...