In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...
Kanye West has reached a settlement with Adidas executives following the termination of the Yeezy fashion collaboration.
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
Anyone seriously interested in copping a pair of the adidas Originals Yeezy Boos t, you need to be reading this. The adidas ...
Adidas said it was still deciding whether to scrap its remaining Yeezy stock and would take a €500m (£443m) hit to its profits if it is all written off. The company also expects a shake-up of ...
BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...
It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...