In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...
Kanye West has reached a settlement with Adidas executives following the termination of the Yeezy fashion collaboration.
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
Adidas said it was still deciding whether to scrap its remaining Yeezy stock and would take a €500m (£443m) hit to its profits if it is all written off. The company also expects a shake-up of ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...
You'll find a wide range of products including footwear, clothing, and accessories when shopping at adidas. Enjoy discounts on popular collections like Gazelle, Yeezy, Superstar, Stan Smith ...
Adidas has reached an out-of-court settlement with Kanye West through which both parties have agreed to withdraw all legal claims linked to the sportswear company’s decision to end its ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...
It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...