In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

Anyone seriously interested in copping a pair of the adidas Originals Yeezy Boos t, you need to be reading this. The adidas ...

Until the rupture, the Yeezy brand collaboration was a massive hit for Adidas, and the end of the relationship left Adidas with millions of shoes in storage that continue to weigh down its bottom line ...

Yeezy is likely to bring in another 50 million euros, after which the line will finish. At an online press conference, during which the financial results were announced, Adidas chief executive ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...

Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...

John Kernan, an analyst from TD Cowen, maintained the Hold rating on adidas AG (0OLD – Research Report). The associated price target was ...

Adidas and West launched a business deal in 2014 after the rapper ended his affiliation with Nike. The partnership was one of ...

It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...