Editor's Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. It starts with a sans serif font and ends with a clean, bold color choice, but there's ...

Opinions expressed by Entrepreneur contributors are their own. The concept of aesthetic value is not usually associated with financial value. Metrics and analytics cannot measure creativity, style and ...

In 2001, Apple launched white earbuds bundled with the iPod, transforming an audio accessory into an instantly recognizable status symbol. Those distinctive white cables became cultural signifiers ...