Apple announced 'Apple Intelligence' at WWDC, and predictions for a major upgrade super-cycle came soon thereafter. The announcement has led to a surge in positive sentiment, centered around Apple's ...

Apple is reportedly not launching the iPhone 18 in 2026, bucking the company’s long-standing rhythm of annual flagship releases.

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Apple’s long-standing tradition of launching flagship iPhones in September may be coming to an end. Starting next year, the company is reportedly planning to split iPhone launches between the fall and ...

Apple's premium valuation rests on a powerful combination of a strong iPhone cycle and a growing stream of high-margin services revenue. Apple is still a hardware-focused business, but the story now ...