There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

‘Look like a girl, act like a lady, think like a man, work like a boss,’ was the sentiment issued on Sunday by Bic Pen’s South African Twitter account for #WomensDay. Unsurprisingly, the company faced ...

JOHANNESBURG — A company famous for its pens marked a public holiday honoring women in South Africa with a Facebook post urging: “Think like a man.” Amid a storm of protest that the ad was sexist, Bic ...

Ah, The Interwebs. It can be a tool for evil (trolling, spreading YouTube videos of Michael Bublé covers), for good (Twitter helping out when iTunes loses EVERYTHING, spreading YouTube spoofs of the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Most times, “his and hers” things are a good ...

JOHANNESBURG (Reuters) - Pen manufacturer Bic has apologised for a post on its South African Facebook page on Women's Day that has been heavily criticised for being sexist. Bic's post featured a ...

Ok ok, so we all got a bit overexcited about International Women's Day and all the inspiring social media quotes - understandably, we feel. But there's getting involved and then there's getting a bit ...