In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...

The potential No. 1 pick in the 2025 NBA Draft said his Maine roots were a major factor in his decision to sign an ...

Toronto Raptors rookie Jonathan Mogbo has yet to play an NBA game, but he's already got something many players in the league ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

The Nike Ja 1, Morant's debut signature shoe, was a huge success. Over 25 different colorways were made available to the ...

The 26-year-old, known for his blazing speed and crafty ball-handling, was taken fifth overall in the 2017 NBA Draft by the ...

Indiana Fever rookie Caitlin Clark broke out a new colorway for Nike's Kobe 6 Protro for Wednesday's game against the Las ...

Hall of Famer Shaquille O'Neal impressed with Caitlin Clark's complete game after seeing her play in person against Angel ...

Cooper Flagg has picked a shoe company ahead of his freshman season for Duke basketball. Here's why the Maine native is rolling with New Balance.

Nike made major waves earlier this year when they won the bidding war for rookie sensation Caitlin Clark, signing her to an eight-year, $28 million endorsement ...