Anheuser-Busch InBev says it developed Direct Object Printing in-house through its Global Innovation and Technology Center as a way to make its packaging stand out from the crowd while also ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
WEBVTT LEEWAY WHEN IT COMES TO LABELING. ANDY HERSHBERGER EXPLAINS. IT'S A PRETTY INNOCENT LOOKING PICTURE THAT WOULDN'T RAISE AN EYE BROW ON A CEREAL BOX OR BABY PRODUCT. BUT BECAUSE IT'S A BEER ...
No, you haven’t had too much to drink — that beer label is moving, thanks to augmented reality. You don’t need to visit a high-end market or tavern to see that craft beer is on the rise. Suds of all ...
DENVER - March 5, 2019 - After one of the worst wildfires in California history, how do you mobilize a massive, nationwide effort to help the Butte County area rebuild and recover? Sierra Nevada ...
The world’s largest brewer is doing away with the paper labels that have adorned some of its beer bottles for decades in favor of imprinting branding on 200,000 bottles themselves, MarketWatch can ...
A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
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