Behr Paint revealed its first "color of the year" — called "In The Moment T18-15," which is a muted blue-green — at an out-of-home (OOH) installation yesterday in New York City's Grand Central ...
Several years ago, Better Homes & Gardens surveyed homeowners to see how they felt about painting their walls. The upshot: many are too scared to do it. It’s not that Americans are afraid of color per ...
Meet “Hidden Gem,” a smoky jade hue that’s equal parts subdued and sophisticated and is Behr’s newly announced 2026 Color of the Year. Touted as the “perfect neutral,” this sultry blue-green color can ...
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.
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