The brand's first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes might be its most popular offering yet.

I asked three of them to tell me their favorite boxed mix on the market, and they all said the same thing: Betty ... lemon poppyseed variation, and, she says, the mix works great for Cake Mix Cookies.

The Outstandiful Cookie Pie brings together their chocolate fudge cake mix with vanilla frosting. “For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through ...