Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Ahrefs, a leading marketing platform, today announced the expansion of Brand Radar, its fastest-growing product. Brand Radar now tracks YouTube, TikTok, and ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...