There are distinct performance differences in each of the three new e-Series golf ball models Bridgestone brought out this spring. The e-5, for example, is a two-piece product with a Tour-caliber ...

Bridgestone’s popular e6 ball is no longer the company’s one ball aimed at beefing up average golfers’ tee shots. Instead, it’s now two balls. The company is launching two new e6 balls in select ...

Data from 40,000-plus fittings has convinced the ball barons at Bridgestone Golf that more golfers are paying attention to what their ball is doing in the air and how that’s impacting their ...

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