The line's shoppers are primarily Millennial and Gen Z women, though GBB is "also looking at younger consumer Targets who look to Britney as a strong reference," Brondi said. "Britney Spears is a ...

which was the longtime licensee for Britney Brands and previously renewed its partnership with Spears every five years since the line debuted in 2004. The deal was reached following a monthslong ...