Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Fervor over employee posts about Charlie Kirk’s death is leading companies to adjust policies and step up monitoring of ...

In Ask an Influencer, Business of Home explores the creator economy. This week, we spoke with designer Chloe Legras, founder ...

One of the dirty secrets of the tech industry is that they already know your age with some accuracy. That's why many, if not ...

Social media offers companies unprecedented access to their customers—with the click of a button, businesses can instantly send any message they want to an audience of thousands, if not millions, of ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

When was the last time you saw a video pop up with the coolest Japanese zen garden or a meal that could be chowed down in less than the time you spent watching it? My social media feed has been filled ...

Under-16s in Australia will no longer be able to access X, TikTok and other social networks. Will other countries now seek to ...

Governments are studying the decision to prohibit youths from using platforms like Facebook and TikTok as worries grow about the potential harm they cause.