At other department stores, private brands represent 20 to 30 percent. JCPenney Beauty has an open-sell format so customers can get at products without needing an associate. "The beauty advisers ...

Ullman led JCPenney from 2004 to 2011 and then was brought back from 2013 to 2016, tabbed to run the department store chain ...

A focus on affordability could help the embattled department store overcome ongoing business struggles. J.C. Penney reported a 9.2% year-over-year decline in total revenue to $1.5 billion in the ...