Selecting the color of a car involves far more than choosing something appealing in the showroom. The color of a vehicle ...

Avoid a gold-colored car if you play the long-game when it comes to your vehicle’s value and perhaps think about gray if you want to play it safe. Those are just a couple takeaways from new iSeeCars ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a leading automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

Car color affects resale value by more than $5,000 after three years, according to a new study. Here's which colors hold value best — and which lose the most.