Narrator: Through the decades it became a behemoth of a brand. In 2019 Chuck E. Cheese saw $913 million in revenue. It had about 15,000 employees and over 600 locations across the globe.

Now it’s just simply known as “Chuck E. Cheese.” The mascot also underwent changes. First he was a coyote. Then, he was a rat. Now he’s a mouse. In 2019, Chuck E. Cheese underwent a rebrand.

Chuck E. Cheese wants families to visit more often beyond the scope of birthday parties. The arcade and pizza chain wants to be a part of your monthly subscriptions with its new “Fun Pass” membership.

CEC Entertainment's annual revenue grew from $912 million in 2019 to roughly $1.2 billion in 2023, according to Reuters. And that's with fewer open Chuck E. Cheese locations. The chain has 470 U.S ...

Chuck E. Cheese wants you to stop by as frequently as you pick up groceries, and it’s selling subscription plans to sweeten the pitch. The 47-year-old pizzeria and arcade chain has emerged from ...

You don't need to have ever stepped foot in a Chuck E. Cheese's in your life to know what ... it saw a $288 million jump in revenue from 2019 to 2023, remains a common subject of cultural ...