Taco Bell is relaunching its Coin Drop game as part of its mobile app, according to a press release shared with Marketing Dive. The game was featured at Taco Bell locations in the 2000s and 2010s.

Anyone who went to Taco Bell in the 2000s and 2010s remembers the Coin Drop game. Curious customers would drop a coin into a plastic device and try to land it on a paddle at the bottom of the tank.

Taco Bell’s Coin Drop game is coming back in a big way. Tuesday, the taco chain announced the virtual return of its countertop fundraising effort, allowing people to play the game through the Taco ...

Taco Bell revived its iconic Coin Drop game last month, this time making it digital and a part of the QSR's loyalty program. The brand raised $$182,000 for the Taco Bell Foundation, its fundraising ...