Cases involving fashion brands and copyright protection are worth noting as part of a multi-layered IP strategy, explains ...

When you do, keep three key points in mind. First, your brand is best protected when you comprehensively cover all your bases: copyright, patent registration, and trademarking of your name and symbols ...

Copyright grants intellectual property protection to original works, giving their owners exclusive rights to reproduce, sell, rent and display them.

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

In January of this year, Thatchers sued the German multinational for alleged copyright infringement, claiming that Aldi's ...

This week - copyright issues come to a head, with AI and human creators facing off amidst regulatory changes. Marketers contend with the potential TikTok ban, and diginomica takes positions on ...