A trademark is an ultra-dense term – a word or small string of words – packed with a thousand different meanings to millions of different people. Anyone who owns a trademark almost certainly considers ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Famous brands are often recognizable instantly because of their signature logos, symbols and slogans. They’ve created and trademarked these brand identifiers to protect their market position.

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

We all know a picture is worth a thousand words, but did you know a trademark can be worth BILLIONS of dollars? In fact, some of the top trademarks in the world are worth hundreds of billions. What’s ...

If you’re planning to start a business, naming it will be crucial to developing your brand. A name represents who you are and what you do and can be a powerful marketing tool. But once you’ve settled ...

Opinions expressed by Entrepreneur contributors are their own. Startup founders work tirelessly to build their businesses. They often invest significant resources to develop the perfect business name, ...

Establishing the notoriety of a trademark will offer broader protection whether or not it is registered, says Izuchukwu Chinedo of Inventa. Popular trademarks are those trademarks that are easily ...