Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Understanding how to maximize the revenue generated from your website is the dream of most ...

A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs. Is it more important to get new customers or to keep the ones you have? All ...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as ...

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience ...