Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in ...

In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...