Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...
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From retail stores to digital media powerhouses: the power of modern retail media networks
While mainstream media channels were earlier considered the primary destination by brands for digital marketing of inspiration, consideration, and conversion, that is no longer true today. With ...
Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...
Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn ...
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