Amazon is adding enhanced camera-shopping capabilities to its app with the release of “Lens Live,” a new feature that builds on its Amazon Lens experience. Using a mobile device camera while in the Amazon app, shoppers can tap an item in the camera ...

The artificial intelligence tool can be found at the bottom right corner of your cell phone or on the tool bar on your PC.

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this point. However, there is a difference between the two ...

Amazon is further investing in AI-powered shopping experiences with Tuesday’s launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new products through visual search, similar to competitors ...