Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

The ability to change prices in the blink of an eye, instantly responding to market fluctuations, seems as if it would be an attractive tactic to online retailers. However, so-called dynamic pricing ...

This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad spend and ongoing tariff instability are all putting pressure on profit margins.

The reported slowing of national inflation is mirrored in ecommerce pricing, judging by the Adobe Digital Price Index. While March saw a record 3.6% increase in online prices, that growth slowed in ...

It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. And if this was a challenge for retailers in pre-pandemic times, it has only been ...

Finding the right price for products or services is one of the most important decisions for retailers and business owners. Setting prices too high would reduce demand and market share, while setting ...