The program will let players design custom logos for stadiums and jerseys in College Football 25 's Team Builder mode, either from scratch or using generative AI.

In addition to referring to AI as "the very core of our business" and "not merely a buzzword," he announced that EA apparently has over 100 active "novel AI projects" in the works right now ...

His words highlight what could very well be the future of gaming in the next 5 or so years, especially given EA's heavy emphasis on live services and microtransaction-driven economies; UGC, or UGX ...

Games EA execs say generative AI is "not merely a buzzword for us, it's the very core of our business," then pretend to tell a computer to generate buildings live on stage News ...

Touching on "bad actors using AI," he suggested EA will work with regulators - who are famously lagging behind when it comes to laws around AI - to help legislation "keep up" with the tech.

EA Boss Explains Why AI Will Be Good For Gaming Previously, EA's CEO talked about how AI could lead to job losses in the market. By Eddie Makuch on October 16, 2023 at 11:00AM PDT 12 Comments ...

He sees EA’s push for AI as a repeat of its live service mandate, which contributed to Anthem’s failure. He also argued that people shouldn’t believe EA when it says developers are excited ...