Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business ... told Entrepreneur. "But don't hire someone because of ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

It is this simplicity that lets the logo be flexible ... with all the day’s top business news, inspiring stories, best advice and exclusive reporting from Entrepreneur.

With the right processes and people in place, a truly sustainable business can be efficiently passed on to a successor and run profitably on its own.