The mall brand’s first foray into adult clothes starts with a holiday capsule collection, while a full line is scheduled to ...

Limited Too’s colorful, girly clothing defined childhood for many American Millennials. Now, the brand is back — this time, ...

Influential designer and creative director Clare Waight Keller on her move from Givenchy to Uniqlo and "re-defining what ...

I got my first American Girl doll when I was four years old. My grandma had gifted me a Josefina Montoya doll for Hanukkah. I ...

Mother-daughter duo Taudine Andrew and Lillian Sanders opened Curveture, a new business focused on plus-sized clothing, on ...

The world of Anna Sui is instantly recognizable. Glossy lacquer, roses, prints, purple a touch of vintage—you can spot these ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

From greeting cards to jewelry to baby bibs, Mosaic Makers Collective is stuffed to the brim with knicks and knacks. And everything in the shop is made by local women creatives and artisans.

I had assumed my online algorithm to be personal, with girls dressed in a mix of vintage and secondhand designer, incorporating girly nostalgia with subversive menswear. It’s hard to pinpoint ...

Guys and gals of all ages who covet girly, cutesy merch, should check out the adjacent Sanrio Smile Shop for new Hello Kitty ...

Do you have a passion for something? Why not turn it into a profitable business? These easy steps will guide you on how to transform your hobby into a successful venture.

With a dainty blush, grey, and ivory plaid, it’s one to live in this season for a girly touch to any outfit ... has recently fallen back in love with Gap clothing, and this classic denim ...