Clara covers evolving consumer and retail trends. In order to avoid Glossier fatigue and escape predictability, the brand must always push its boundaries to design unique, differentiated retail ...

You just didn’t smell like you anymore, you smelt like a bottle — which is precisely what American favourite beauty brand Glossier wanted to challenge when it entered the fragrance game in 2017.

So with all that being said, here’s everything you need to know… Spring has sprung and Glossier has launched a befittingly blossomy floral scent. So, yes if you're a fan of softer, feminine ...