1985-1995: Rutger Hauer's "Pure Genius" campaign ... an increase in earnings at a time when the beer market was in decline, according to Diageo-Guinness U.S.A. 2007: At £10 million, "Tipping ...

Guinness has partnered with Bulleit to release a new beer that's aged inside of Bulleit Bourbon barrels for eight months. Although the beer is new, it's actually a nod to the past—for most of ...