The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Google's John Mueller was asked if putting an H5 before an H1 on a page would end up hurting the page from ranking well in Google. John said "nope" it won't end up hurting the page from ranking ...