Headquartered in Cape Town, the company offers a wide range of homeware products, including textiles, furniture, appliances, and electronics, catering primarily to the mass middle-income market.

Homechoice, has been dedicated to enriching South African households with a unique selection of products such as bedding, blankets, cookware, furniture, and home décor, since its establishment in 1985 ...

Founded in 1985 by Rick Garratt, Homechoice has evolved from a mail-order homeware business into one of South Africa’s most prominent omnichannel retailers. Headquartered in Cape Town, the company ...

Since 1985, homechoice has loved enhancing South African homes with their innovative range of products, including bedding, blankets, cookware, furniture, home décor and more. Every product is curated ...