News

Huda Beauty is My Go-To Makeup Brand at Sephora—I Can't Live Without These 6 Products
Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...
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Dubai’s Huda Beauty sells KAYALI to co-founder, General Atlantic
Dubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company’s owners to buy back a stake held by TSG ...
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The Truth About Huda Beauty’s New Foundation—Does It Actually Blur?
Everyone’s raving about the Huda Beauty Easy Blur Foundation—but is it really that good, or just another influencer-fueled hype train? In this video, we put it to the test with no filters and no fluff ...
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Dubai-Based Huda Beauty Sells Ownership Stake In KAYALI
Dubai-based Huda Beauty – billed as one of the world's fastest-growing beauty brands – is selling its ownership stake in KAYALI, the fragrance brand that it launched in 2018. The separation ...
Huda Beauty splits from Kayali as sisters reveal new vision: ‘I want to raise the bar as much as possible’
“Even before Huda Beauty, I told Huda about my dream to start ... Huda Kattan expressed her pride in seeing her younger ...
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Huda Beauty, L'Oréal Paris Among Top 10 Brands on Social in the U.K.
The power of Kehlani, ube and beauty combined at a viral ... impact - as measured by Traackr's VIT metric - following founder Huda Kattan's return as chief executive officer at the start of ...