Forbes contributors publish independent expert analyses and insights. Kate Vitasek covers how to crack the code on collaboration Tired of clear-cut influencer partnerships on social media? Heads-up: ...

An influencer on a social media site that is generated entirely by AI. As of 2026, there are no laws against AI influencer creation, although restrictions are expected. It is very frustrating for ...

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Universities like Cornell, Duke, Tulane and USC now include classes (and clubs) on personal branding, acquiring followers and other skills for aspiring influencers, giving new meaning to social ...