Delivering a good user experience can make or break a website. The good news is that UX isn’t a mystery. We know what works, and so can you! The bad news is that shoddy UX can tank a website’s ...

Google's John Mueller said on Twitter "not having a manual action doesn't mean that the website is good overall." Simple but true - there are algorithms that judge the quality of the site and if your ...

Google said it can recognize and understand if a site is reputable about a specific topic area. John said it does make sense for sites to really hone in on their subject matter expertise because what ...

Google gets approximately 99,000 search queries every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually! As such, Google commands 92% of the mobile ...

Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason ...

The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

Google’s March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did. Its impact is enormous and ...