Here’s how to “eyemaxx” like a pro ...

Adding color to your eye makeup can feel intimidating, but it does not have to be. With a few smart techniques, you can wear ...

It can be soft or smokey.

Now is the season for bold color from head to toe, and that includes kicking up your eye makeup to a whole new level. Use bright hues and eye-catching graphic liquid liners to enhance your beauty look ...

Some celebrity couples seem so unexpected. There’s Kylie and Timmy, for one. Lana Del Rey and Jeremy Dufrene’s bayou wedding make them leading contenders too. My all-time fave duo is Angelina Jolie ...

Pantone just released their color of the year. Drumroll, please … It’s white. But the makeup color of the season is a bit more unpredictable: Frosty pink. It’s a baby pink that leans milky, like a ...

Add Yahoo as a preferred source to see more of our stories on Google. Have you ever wondered why your foundation still doesn't seem like your perfect match, despite the major efforts of blending it ...

E.l.f. Cosmetics aims to remove the guesswork out of the viral beauty craze of consumers using color analysis to find colors of makeup and clothes. The beauty brand created a microsite, “color ...

It’s the season of maxxing, and the latest thing to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era of ...