Whether you wanna pull from the classic O.G. Purge or its four (!) sequels, there's a ton of highkey terrifying makeup ideas to play around with for Halloween 2021, starting with my five favorites ...

When it comes to Halloween, there’s one costume that you can always come back to year after year, like your favorite food or your comfort blanket: a cat. You can be a cute cat, a sensual cat, a big ...

North West is Rudolph-ready for Christmas! The 8-year-old daughter of Kim Kardashian, 41, and Kanye West, 44, shared a cute makeup tutorial to her joint TikTok account she shares with mom Kim, getting ...

FREETOWN — When Mikayla Nogueira wrote up a business plan of a makeup social media career at age 15, little did she know it would become reality. Today, she posts videos on TikTok, sharing her ...

As more companies use virtual technology for cosmetics testing, Perfect Corp. created YouCam Tutorial, which helps brands create step-by-step beauty tutorials to educate consumers on makeup ...

Blush sales are blowing up thanks to a TikTok trend called "underpainting," according to NPD Group. But it's part of a larger trend of people wanting to experiment with fun and vibrant makeup. It's ...