Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...

Email marketing works, but people are getting wary of spam and phishing messages. Here’s how to earn trust and boost revenue. Wondering if you should invest in email to market your business? Wonder no ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

We’re back with another Startup Radar, spotlighting up-and-coming early stage startups across the Seattle region. These founders are building tech to boost recruiting, marketing, cooking, and AI ...

Anti-spam laws and regulations in the U.S. are intended to the public unwanted spam emails. Any person or company that sends emails in connection with their business must be sure to comply with these ...

I've generated over $18,000,000 for clients and my own offers. A big chunk of that amount was just by crafting simple, ...